Media Studies

Stereotypes are effective persuasive tools in advertising, adding immediate effects.
Music and older famous figures create nostalgia
Repeating the advert twice during the ad break is a really effective tool
slogans, images and brand names can be repeated and will give greater credibility to a campaign

Maslow's Hierarchy of Needs
Physiological needs: food, drink, sleep, relief from pain
Safety needs: security, protection, order and freedom from danger
love and belonging needs: friends, companions, being part of a group or family
esteem needs: respect, confidence, based on the good opinion of others, admiration and self confidence