Media Studies

Stereotypes are effective persuasive tools in advertising, adding immediate effects.
Music and older famous figures create nostalgia
Repeating the advert twice during the ad break is a really effective tool
slogans, images and brand names can be repeated and will give greater credibility to a campaign

Maslow's Hierarchy of Needs
Physiological needs: food, drink, sleep, relief from pain
Safety needs: security, protection, order and freedom from danger
love and belonging needs: friends, companions, being part of a group or family
esteem needs: respect, confidence, based on the good opinion of others, admiration and self confidence

Dizzee Rascal - Dream Music Video

Narrative

The main narrative of the music video is the linear structure of Dizzee's young teenage years and explains his rise to fame and how he achieved his dream and become a star moving from the grime scene to pop in order to fulfil his successful career.

iconography - the urban setting involving gang crime with young males fighting against police officers being quite violent being thrown around as puppets which is not a conventional grime video.
looks inferior to the white woman, woman is white middle class 1950's. looks like stereotypical house wife. his name is shown in building blocks.

Compare how audiences are positioned by the representations in the Save The Children Advert + The Wateraid Advert (30 marks)

Things to include into Points: Representations of national identity e.g. class or gender, relevant + effective, audience response.

Things to include in Evidence: Specific examples of technical codes from texts.

Things to include in Explanation: Comparisons,  Own judgement, wider social contexts + cultural issues, Link to theory, develop point, Link to audience.

Things to include in Theory: e.g. binary oppositions, reception, Genre      

Wateraid: comparing the similarities and differences in British culture and African culture.

Save The Children: